Key Information
The rapid and sophisticated growth of the digital industry has increased the demand for Digital Business graduates. These graduates can work at a managerial level across various industries, from finance and banking to startups. Additionally, they have the opportunity to become technopreneurs or entrepreneurs in the technology sector.
Compared to other study programs related to digital business—such as Business Administration, Business Management, Marketing, and International Business—the Digital Business program comprehensively covers all these fields.
The Digital Business program at the Jakarta Institute of Technology and Business was established to respond to the challenges of the Industrial Revolution 4.0. It aims to prepare professionals in the digital business sector to support MSME programs and other creative economy initiatives. Graduates of this program are expected to:
- Possess an entrepreneurial and independent spirit
- Develop business expansion strategies
- Contribute added value to Indonesia’s digital-based creative economy
- Integrate knowledge of economics and business with data science disciplines
Prospective Careers in Digital Business
Entrepreneur in Digital Business
Data Scientist
Digital Marketer
Data Management Specialist
Fintech Practitioner
Tech Startup Founder
VISION
To become a pioneering and leading study program in the field of digital business in ASEAN.
MISSION
- Organizing Digital Business education to produce graduates who are independent, globally competent in Digital Business, possess leadership qualities, and are devoted to God Almighty.
- Conducting research to apply and develop Digital Business knowledge in order to create skilled entrepreneurs.
- Carrying out community service in the field of business to generate new business ideas, creativity, and innovations that benefit stakeholders.
Semester 1
- Organizational Design & Behavior
- Religion Education
Pancasila - Civics Education
- Indonesian Literature
- Business English I
- Creative and Critical Thinking
Semester 2
- Business English 2
- Academic Writing
- Business Communication
- Microeconomics
- ICT Business for Creative Industry
- Principles of Management
- Principles of Accounting
Semester 3
- Principles of Marketing
- Macroeconomics
- Business Law
- Human Resource Management
- Entrepreneurship
- Quantitative for Business Analysis
- International Business
Semester 4
- Principles of Finance
- Management Information System
- Business Ethics
- Operations Management
- Strategic Management
Semester 5
- Fundamental of Event Management & Hosting
- Consumer Behaviour
- Integrated Quality Management
- Risk Management
- Introduction to Digital Business
- Negotiation Skills
- Personality Development (Elective)
- English for Professional Communication (Elective)
- Business Presentation Techniques (Elective)
Semester 6
- Digital Content Creation and Management
- Digital Business Simulation
- Enterprise Digital Transformation
- Digital and Social Media Marketing
- Research Methodology
- Digital Information Security Management
- Digital Business Strategic Planning
- Customer Relationship Management and Technology (Elective)
- Global Virtual Team management (Elective)
- Big Data and Business Intelligence (Elective)
Semester 7
- Financial Technology Application
- Website Development and Management
- International Digital Accounting
- Artificial Intelligence, Blockchain and Digital Currencies (Elective)
- Event Planning and Management (Elective)
- Project Management (Elective)
- Search Engine Optimization (Elective)
Semester 8
- Internship
- Proposal Seminar
- Thesis